When working in the global commercial environment, knowledge of the impact of cultural differences is one of the keys to international business success. Regardless of the sector in which you operate – finance, technology, or computers and consumer electronics –global cultural differences will directly impact on you and the profitability of your business. Improving levels of cultural awareness can help companies build international competencies and enable individuals to become more globally sensitive. The culture-focused country profiles contained in the World Business Culture website are your passport to international business expertise. If you don’t have the right level of knowledge about these issues, you are taking a gamble every time you work cross-border – why bet on the future of you business or your career?
Each country profile contains information on a range of topics of immediate commercial relevance to anybody working in a global organisation or studying international trade. The information contained in this site has been compiled by some of the world's leading experts on global business culture who have many years of practical international experience. Our experts have business experience across sectors and across functions – from banking to the internet, from consumer electronics to computers.